Calling all Audi Club members! Shell has launched its Shell V-Power® “Ultimate Enthusiast” Contest, a coast-to-coast search for the ultimate, die-hard automotive enthusiast.

From now through December 3, enthusiasts are invited to share why they are the Ultimate Enthusiast here.

· Three contest finalists will be flown to Scottsdale, Ariz. for a three-day, VIP experience at the 42nd Annual Barrett-Jackson Collector Car Auction to be held January 13-20, 2013, including access to the world famous car auction and an invitation to Barrett-Jackson’s opening night gala on January 14, 2013 where the grand prize winner will be announced.

· One Grand Prize winner and a guest will receive an Ultimate Enthusiast week in Italy where they’ll have the chance to explore the country’s historic sites and rich automotive history, including an exclusive Ferrari experience in the Prancing Horse’s home town of Maranello, Italy.

Entries will be judged by a panel of long-standing automotive insiders and experts, including Roger Penske, founder and chairman of the Penske Corporation; Craig Jackson, CEO of Barrett-Jackson Auction Company; Eddie Alterman, editor-in-chief of Car and Driver; Larry Webster, editor-in-chief of Road & Track; Alan Taylor, host of Motor Trend Radio; and Tony Marini, executive director of Hot August Nights.

For official rules and contest information, visit www.shell.us/ultimateenthusiast.